Stock Explosion

I was always suspicious of those ads that peaked in frequency about eighteen months ago, each of which implored TV viewers or radio listeners to “Visit our web site at…”

Why, I wondered, did advertisers waste their time promoting another medium, when at that very moment they should have been describing and selling their products and services?

Did they want to assert: “We, too have a web site”?

Did they honestly think their web site would do a better job of selling their wares than the ads for which they had already paid good money?

Yesterday, after I gave a keynote speech, I spoke with a very smart gent who refines all things related to IT, and he said, in praise of sending customers to web sites:

“Doesn’t it make more sense to handle them on the web for twenty cents per transaction than to handle them by phone at a cost of two or three bucks?”

Of course, he’s right; if a banking customer wants to know his checking balance down to the penny, why call in when he can simply log in? But this logic doesn’t always apply.

I, for one, think the web is excellent for certain things and terrible for others.

For instance, it is not truly interactive in the way a phone call is.

Over the phone we can ask a customer for the sale, in real time, get a response or an objection, answer that, and instantly close again.

We can sense what sales pro’s know, that there is often “an objection beneath the objection,” an unspoken concern or fear that prevents prospects from sealing the deal.

If you have a trained ear, you can detect its presence, and proactively address it.

Again, try that with a web page.

With certain hot prospects, the last thing you want to do is to send them to the web, where there is a world of competition.

You want to sweep them off the dance floor, out of range of your rivals, to a quiet spot for some intimate chat.

So, the bottom line is you have to use your judgment. Often, from my viewpoint, we should be thinking, “Please DON’T visit my web site.”

Instead, buy from me, or from my radio, TV, or print ad, right now!

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

For information about coaching, consulting, training, books, videos and audios, please go to: http://www.customersatisfaction.com

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Whether you buy a new or used vehicle, fuel efficiency–good gas mileage–is high on the list of most buyers’ concerns. The difference between choosing a fuel-efficient car or one that guzzles gas, will either save or cost you money over the life of the vehicle, which could be substantial. Fuel efficiency varies widely from one car to the next. Obviously you can check the EPA rating for city/highway MPG on the window sticker, although most of us know the average car never reaches those numbers.

You can also check consumer guides, car magazines and Web sites, Web site forums or ask friends, relatives and co-workers which vehicles they recommend as fuel-efficient cars. Don’t buy more car than you need, as larger vehicles generally have bigger engines that are less fuel-efficient. Find the most fuel-efficient car in the size group you’re interested in, whether a two-seater, compact, mid-sized, SUV or pickup truck. There are several online sites where you can compare fuel consumption ratings of any car.

Your choice of transmission can also affect the fuel efficiency of the vehicle. Generally, a car with manual transmission is a more fuel-efficient car than one with automatic-assuming you shift properly. And a manual with overdrive, tachometer or shift indicator is the biggest fuel saver, saving up to 10% on fuel costs. If you do buy an automatic, which makes more sense for larger cars, the more gears the better.

Under normal driving conditions, smaller engines offer better fuel efficiency and economy than larger ones. All other things being equal, the larger engine and the more cylinders it has, the more fuel it consumes. Additionally, cars with smaller engines usually cost less and gas costs are lower because you don’t need higher octane gas. That doesn’t mean a bigger engine is never a good choice. In some cases, a larger, more powerful engine may provide the greater fuel efficiency. If you use your vehicle for work or often tow heavy loads, a smaller engine could burn more fuel if it has to work too hard and function beyond its most fuel-efficient range.

Depending on the type and size of motor vehicle you purchase, you may have the choice of front-wheel, rear-wheel, four-wheel or all-wheel drive. The majority of passenger cars and minivans have front-wheel drive, a design that supplies better traction and more interior room than rear-wheel drive. Although front-wheel drive was originally adopted to improve fuel economy over rear-wheel drive by reducing the weight and size of cars without giving up driving performance or interior space, there’s really not much difference in fuel efficiency between the two.

And although four-wheel and all-wheel drive provide better traction and braking in certain driving conditions, the weight and friction of the additional drivetrain parts may increase fuel consumption by up to 10% over a two-wheel drive vehicle. Most often in SUVs and pickup trucks, four-wheel drive is enabled at will by the driver when additional traction is necessary. All-wheel drive is an option on some SUVs and a minority of passenger cars. Full-time all-wheel drive, however, makes for the least fuel-efficient car, because all four wheels are always being driven, drawing power from the engine and thus using more gas.

Another way to be a fuel saver, is by limiting the options you select for your car. You may not have realized that many conveniences from power windows, seats and mirrors to air conditioning and seat warmers decrease fuel efficiency and cost you more in fuel consumption. They add either weight, increase aerodynamic drag or pull extra power from the engine or through the alternator.
Aluminium wheels are one of the few options that actually reduce weight and thereby increase fuel efficiency.

Obviously, considering other fuel options such as a hybrid electric car, is another choice for a fuel-efficient car.

© 2004 AllAboutHybridCars.com. Any reproduction of this article in any manner is prohibited without the consent of AllAboutHybridCars.com. We give permission to use this article on your website or e-zine if you reproduce it exactly as it appears here including this notice. Visit http://www.AllAboutHybridCars.com/eBook.htm to order your FREE report, “7 Critical Facts Everyone should Know Before Buying a Hybrid Car.”

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Both the birth and death rates in Canada are on the decline. As a result, the young and skilled population is in short supply. To offset this situation, the government of Canada has loosened its immigration policy to allow immigrants from other countries to settle in Canada and work for its growth and prosperity. The Canadian government encourages skilled and self-employed persons, investors, businessmen, entrepreneurs and farmers to permanently settle in Canada to boost its economy.

Among the categories of immigrants who are welcome to seek employment in Canada, the skilled workers with good qualifications and plenty of experience are the most welcome. Several types of programs are available for skilled persons.

The Canadian government has laid down six criteria for which you or your spouse must earn sufficient points in order to be considered eligible for immigration. Skilled and educated persons should have knowledge of English or French. They should have work experience of at least 10 years, including one year’s worth of full-time paid work in their field. The Canadian National Occupational Classification has set up certain Skill Types and Skill Levels to classify skilled workers. To qualify for immigration, the applicant must be in Skill Type 0 or Skill Level A or B.

Besides the skills, you should also possess sufficient funds to settle and manage your business. You should also be able to transfer your skills to others and at the same time generate jobs. The government of Canada is ready to offer employment chances to about 116,000 in various categories of skilled persons, entrepreneurs and self-employed persons in the year 2005-2006.

Besides the employment immigration offered by the government of Canada, the provincial government of Quebec also offers immigration for employment under its Quebec Immigration Service, which it shares with the government of Canada. A person with the right qualifications and experience with no health and security problems may be considered for employment.

In addition to the above categories, there is a Federal Self-Employed Program in cultural activities and athletics, which offers employment immigration to world-class athletes and participants in cultural programs. Farmers with sufficient funds and experience in farm management are also eligible in this category.

Canada Immigration provides detailed information on Canadian Immigration, Canada Immigration Visas, Canada Immigration Lawyers, Canada Employment Immigration and more. Canada Immigration is affiliated with Canadian Immigration.

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These days, web hosting companies are popping up faster than dandelions. And just like those pesky weeds, they usually aren’t going to benefit your business at all. So how do you pick out one hosting company for another for that big Internet move? Below I’ve provided you some quick ways to sift out the sheep from the wolves.

1. Traceable Testimonies – Many web hosting companies provide a testimony page. Good web hosting companies will actually link to the person who ’said’ what is posted. If there is no link, it is possible that the hosting company simply made up the testimony. You don’t want to be involved with a company with questionable integrity.

2. Testing Quick Response Claims – Testing out the response of a web hosting company is easy: email them. They should provide an email address or at least a feedback form. Ask a simple question about their service, and see how fast they respond. Compare that with what they have ‘advertised’ as their response time. See how they measure up.

3. Online Help or Ticketing System – Some hosting companies may even offer and online ticketing/helpdesk. While you may have to be a customer to actually use it, just the fact that it is available is a good sign.

4. Sense of Community – Good web hosts still have problems. Honest web hosts will be open and (of course) quick to resolve them. Many hosting companies now offer online forums – a place for their customers and potential customers to post questions, comments, testimonies, and complaints online. Really good hosting companies will not only answer these questions, but they’ll supply educational posts that may answer similar future questions.

5. WHOIS – Taking a quick visit over to www.whois.sc will reveal a lot of information about your web host. Besides giving you some technical information, you’ll also find out just how many websites are running on that server. Remember, more websites doesn’t always equal better company. You certainly want to make sure the server isn’t bogged down!

This is a good place to also make sure that the host isn’t on any blacklists. Blacklists usually mean that there are documented reports of spam coming FROM that server, and that’s not good at all!

Whether you are a first-time hosting purchaser or a hosting refugee (that’s what I call those people who bought hosting from a fly-by-night hosting company, and their website is now AWOL), I hope that these tips will help you save some future headaches and maybe even a little money, too.

About the Author
Will Hanke is a self-proclaimed geek who owns and operates Lighthouse Technologies (http://www.techlh.com), a web development and hosting company based in Arnold, Missouri. For questions or comments, email him at will@techlh.com. And buy yourself a good virus program so he doesn’t have to fight your emails with anti-virus spray.

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“Jason Seeley’s War” is centered in the heart of a small
American town where two youth are deeply in love, and have
been since high-school. Jason and Natalie’s love runs with
a flexible strength that endures her recovery from a horrible
drug addiction. A very promising athlete and student, Jason
is welcomed to University, but Natalie won’t let him go
without extracting a promise from him to stay faithful to the
love of his life. This promise – he meant to keep. But then
the Vietnam War happened and Jason was assigned a draft
number just before graduation. He knew government
agents were about to collect.

Jason was forced to go against his patriotic upbringing
because he refused to play a part in a war that he did not
support. Now labeled a ‘draft dodger’ Jason is a fugitive in
America and for his own safety he runs to Canada. Luckily,
he stumbles on an underground organization that attempts
to protect people like him from FBI Agents. Jason eventually
begins a new life dream of becoming a history professor
through the help of kind friends. However, he fears this new
dream will mean leaving behind everything and everyone he
ever loved. Jason is haunted day and night by the question
‘Will he ever be with Natalie again?’.

I felt that Dean Salter did a wonderful job portraying this
aspect of war. How this young man running from a war he
could not believe in, tore families apart. The community was
also torn in their perception of this ‘criminal’ in their midst.
New customs, new friends – a new life to try to fit into
somehow, without the people he grew up with confused this
frightened young man. Betrayal and grievances create
miscommunications and a rift between his family begins
that may never be repaired. Strangers along the way helping
in the capacity they could at that time, never fully realizing
their small aide was a turning point for this young man’s
journey. This is a side of the story of war that is rarely told so
eloquently.

ISBN#: 0973066318
Publisher: Still Meadow Press
Author: Dean Salter

~ Lillian Brummet – Book Reviewer – Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment Author of Towards Understanding, a collection of poetry.
http://www.sunshinecable.com/~drumit

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Do use a consistent look and feel
Your site should stand out as a whole. Use the same look and feel for all the pages at your site. This way your visitors have a sense of recognition when they visit various pages. Using stylesheets makes it much easier to maintain the look and feel of numerous pages.

Do use recurring visual elements

Repeat visual elements (images, colors, fonts etc.) on several pages. This will add to a consistent look and feel.

Don’t use dark backgrounds
Dark backgrounds tend to make text less readable. So avoid dark colors or dark backgroundimages. If you do need them, use a nonserif font for the text (like Arial, Universe, Helvetica) and be sure to not to use a small fontsize.

Don’t cram your pages
A page with text pushed aside against the border of a table – or an image – looks awful. Don’t cram your pages, use colspan and borderspan for tables and vspan and hspan for applets and images.

Don’t push your table out of the screen
Tables are very flexible. They’re able to get almost anything more or less visible on a screen. But by putting large elements in a table cell you might force the cells to become too large. Thus making horizontal scrolling necessary. So limit the number and size of pictures, long words (e.g. long links), predefined text etc.

Don’t overuse frames
Use only a limited number of frames. Always check if the screen doesn’t get crammed if a low resolution screen is used.

Do vertical align the content of table cells
You do you use table cells to get your info on the right position? Then be sure to align the content vertically.

Don’t mix horizontal aligning
Mixing centered text and text that’s left aligned makes a mess of your page. If you want to center text do it consistently. Exceptions are centering text of headers or centered text placed in a border.

Cyber Logic Host offers Affordable web hosting, Cheap Web Hosting, Cheap Domain Registration, Budget Hosting for $1.95, Free Setup, Free domain name registration with every package!

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If you are interested in learning how to make undeniably great leather products, you can enjoy classes to make anything from shoes to handbags to gun straps, and much, much more! You can find more opportunities on the Internet but I have put together a list of some organizations that offer leather-making classes that I would highly recommend:

YWCA / YMCA

ywca.com or ymca.com Most people think of these notational organizations as being places to learn how to swim or where they can enjoy a good aerobics class. While both the YMCA and YWCA do offer these types of activities, they offer incredible classes that include leather making.

All you need to do is visit the website listed to find an organization where you live. Some of the classes offered include design and making of leather shoes, belts, handbags, hats, wallets, and more. The prices may vary but on average, you can expect to pay around $150 to $250 for a four- to six-week class.

jmwillowwinds.com/classes/classes.html

This company offers classes for many different types of leather making, which includes an excellent opportunity on how to make shoes and handbags from a skilled leather maker. In these classes, you will learn to design and construct shoes such as pumps, sandals, oxfords, and loafers. They also offer both a beginner and intermediate class. The classes run around $300 for 10 sessions.

heritan.com

If you live in Michigan and are interested in tanning, this is the place to take classes. The instructor is highly skilled and has many of his pieces seen on the big screen in movies such as Legend of the Falls and Thunderheart. You will learn the art of tanning hide using the traditional method of brain tanning and will have an awesome finished skin to take home.

One of the most popular classes is the “Brain-Tanned Buffalo Robe” class. If you are serious about tanning, you can tan a buffalo and make a wonderful finished product such as a bedroll.

tandyleather.com

With operations in Canada and Texas, Tandy Leather has been in business since 1991. At this company, you can buy leather wholesale and receive a guarantee on all your purchases. In addition to selling, they also offer classes in leather making.

advleather.com

They offer basic and advanced courses in the repair and restoration of leather furniture, automotive leathers, and other leather-uphostered items.

*** Hey! Want To Make Something Out Of Leather? ***
Discover How To Make Leather Crafts for Fun and Profit
Click Here ==> Leather Craft

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Setting Up Your Home Office

One of the most important features of any home office is a door. You will find that you need to be able to close the door and separate work from home life. Have you seen the ads showing the mother with the kids playing in the background while she casually browses a spreadsheet on her computer? This is not how a successful home based business is run. Business at home or in an office has to be run in a similar fashion. Your home office needs to be free of distractions in order to concentrate on the business at hand.

The next obvious thing you will need is a desk. In my opinion your desk can never be too big. My wife and I work next to each other using two L-shaped desks. Our desks have the ability to be put together either right handed or left handed. This works great for us as I am left handed and my wife is right handed. Together our desks form a “T” shape that offers us a lot of counter space where the 2 branches of the L’s meet. These desks also have overhead shelves to hold books, folders, and anything else we can think of to place there. Shop around and really test out each desk you view. See how the desk will look in your home office and see if it is possible for you to sit behind it for 6-8 hours a day. You should also have an idea of the equipment you will need for your business. Be sure that your desk can accomodate all the equipment you need to run your business. I myself needed a desk that could handle two computer monitors, for my business.

Another key element to being able to put in the long hours at “the office” is a comfy chair. Keep in mind that your rear is going to be in that chair for a long time each day, so it must be comfortable and supportive in order to keep you productive throughout the entire day.

Home Office Equipment

This is going to vary depending upon your business. My Wife and I own a Web Design Company, so our main pieces are our computers. Next on our list was the DSL modem and router to network our computers. This is very helpful in our business as we often need to grab files off of each other’s computer. We also shopped around for a suitable phone system. We decided upon a multi-purpose phone that has a fax machine, cordless phone, and answering machine. Eventhough our business is mostly electronic, you may still have clients that do business the old fashion way which required us to have the fax machine.

Other items to consider might be cabinets in the closet for storing files and paper work. We removed the doors in the closet of our home office which also had the effect of opening up the room.

Deciding on the Right Home Based Business

Deciding what you would like to do is going to be a decision only you can make. Look within yourself, and see what motivates you. Along with analyzing what motivates you, you must also be honest with yourself on whether or not your motivation is a service others would want to pay you to do. Let’s face it, you could love doing something, but if you have no one willing to pay you for it, you don’t have much of a business. Drive and creativity are going to be your best assetts when working from home. It is your job to create new ways of expanding your business, and the drive will prevent you from hitting the snooze button in the morning.

One thing to consider when choosing your home based business is don’t always believe the get rich quick schemes advertised. If it sounds too good to be true it usually is. Remember the only difference between home based business and conventional businesses is the location. A home based business is still going to require conventional business practices like marketing, customer service, and producing a quality service or product.

Like any new business it is going to take time to build up a clientelle or customer base, so you may need to keep your 9-5 at the office until you can afford to go out on your own full-time. You may be in a situation that you have been planning for this and have put some money away to be able to dedicate 100% of your time to your new home based business. Whatever you decide remember there are also going to be some obstacles to overcome.

Home Based Business Obstacles

One of the biggest obstacles to overcome is “closing up shop” at a decent hour. Initially my Wife and I worked nonstop building our business. We worked through most weekends, feeling guilty if we were not in the office. Well let me tell you, this got old really quick. There is nothing wrong with working hard, but you must know when to call it a day. We still go in the office on the weekends, but it is merely for recreation, like visiting our favorite website, or just reading an article online.

Another obsticle we had to overcome was letting the phone ring on the weekends without picking it up. Unlike other businesses, your clients might not see a problem with calling you up on the weekend for something because you work at home. Resist the temptation, it might be one of the factors that leads to early burn-out.

Where do I meet with new clients? This is another necessary part of business. We have found that there are businesses that will allow you to rent an office by the hour, day, week or just about anytime you need. My wife and I lucked out in the fact that ours is just down the street from where we live. Another choice you may want to consider is a local restaurant. Business meetings are conducted all the time while eating in convential businesses, so why not in a home based business.

Some of the other things to consider, are you will need to provide your own health insurance, and if this is your only source of income be sure to be up to date on all the taxes you will need to pay, most notable is self-employment tax. Your home utility bills will go up. We have to leave our computers on all day. That is like leaving two 400 watt light bulbs on all day. Along with the obvious power consumption of our computers and the other office equipment, they produce a lot of heat which requires us to use the AC more in the Summer.

Every business has its own set of requirements, so these considerations and extra expenses should be nothing new.

Home Based Business Rewards

Owning your own business can be very fulfilling. The most attractive part of home based businesses is the low initial start up cost. Most franchises today require huge amounts of working capitol and time just to open the doors. A moderate home business can be as simple as a desk, phone and a computer.

One of the greatest benefits of owning your own home based business is being able to work when you want. Obviously you need to be available when your clients need to reach you, but you also have the freedom to step out for lunch, or maybe you need to run to the store for something. Being in the Web Design industry a lot of our work can get done outside of the normal work day. If family happens to be in town, we are able to visit with them and still get some work done in the evening.

Home based businesses are not right for everyone. If you have the drive and a useful product or service to offer, it might be something to consider. Just be aware of what you are getting into before you tell your current boss where he/she can put their job.

Along with owning Graphic Web Design, Adem also enjoys writing, and sharing his knowledge on his site QooQe (http://www.qooqe.com), a How-to Information Resource Guide

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Hearing that there are more than 1.2 million registered eBay users, that more than 25,000 members make five figure income as full time eBay entrepreneurs, and that more than 250,000 part timers make several thousand dollars a year of supplementary income from eBay enterprises would make anyone comment in disbelief with, “No Way”. But the correct response to this is, “Yes, way.” In fact, it has also been reported that the number one eBay entrepreneur makes over a million dollars a year. As Austin Powers would say, “Yeah, Baby.” Or should we say, “E-Baby.”

So what’s the deal with eBay, anyway? There is a lot more to it than one would think. It can be simple for an occasional buyer, but it gets increasing complex as users/sellers become more entrenched at deeper levels of use. Here are 10 key ideas or themes for sellers to consider about this phenomenon called “eBay”.

1. What ’s for sale? While some sellers are out scavengering the garage sales and their own garages, others are purchasing quantities of items wholesale to put up for auction. One would think that the right product is of paramount consideration, and most sellers agree that the unusual or the hard to find is the best bet. However, this is not always true either. Timing, meaning the right person at the right time seeing your item, is where it is at. You have to be visible and be out there with a clear message or product that seems like a steal, or at least reasonably priced. With the thousands and thousands of items for sale, there is no shortage of competition. However, the good thing is that there are a lot of buyers out there that should enable the sale of just about anything.

2. Communication and descriptive details about your product is a key in getting noticed. The description of your item and the pictures to display it will get the buyer’s attention. If a person is a serious seller, having an adequate digital camera is a must. Again, photos are extremely important.

3. The well written detailed description to accompany the item is of great benefit. Being open and honest about the item will demonstrate integrity as a seller and will keep people coming back. Being available to answer questions for prospective buyers and remembering to be courteous and helpful follows along with the never-to-be forgotten premise of “the customer is always right.”

4. With customer feedback being a key element in the ratings statistics that will promote you or haunt you during your eBay career, it is important for a seller to be professional and kindly in all business dealings. People like and appreciate personal attention. Take the time to give it. Being positive, accommodating and helpful is a winning combination for good customer relations.

5. Shipping information and how you present it can win over a customer because they notice when a buyer is tying to take advantage and ask an unreasonable amount for shipping. Of course, a seller must take into account time spent, the handling charge, when pricing the shipping. Time is money, and a seller should be compensated for all aspects of the service that is provided.

6. Some advice about setting up your auction items would be to consider having your item run seven days with an end of bidding time somewhere between 7 PM and 9 PM on a Sunday night. That seems to be the consensus amongst the top sellers. There has been much dialog on just how to increase the amount and number of bids, but there are too many variables to consider. Suffice to say, it really does depend on the product itself (and what the condition and competition is our there).

7. Some of the most unique aspects of selling have to do with the seasonal items that permeate the auction block at certain times of the year. If a seller wants to work year-round, he or she will have to broaden the horizon by finding seasonal items for all seasons. Yes, you can sell Christmas items and move right into Valentines Day and Easter and so on. Why not? These are what people are looking for.

8. One controversial topic is drop shipping. If a seller is getting a product from a third party, drop shipping is a convenient way for the seller to deliver the product. It keeps them out of it. However, that means that a back ordered item could result in a poor rating for the seller because the item was delayed. Most buyers picture the item in the hands of the seller and expect to receive it within a few days. The pros and cons of this arrangement need to be carefully considered.

9. Now to the fun part. How do you get the money? More and more people are using PayPal. It is quick, efficient and simple. A seller can make other arrangements and accept a check or money order, but the wave of the future is setting up an account with PayPal. In addition, setting up an online account with the United States Postal Service will also save countless hours in the lines at the post office. Work smarter, not harder, etc., etc.

10. A seller can look at other things to sell besides a physical product or item. Many are getting into self publishing or offering a service. Some expanding entrepreneurs are opening up a consignment shop situation, which helps those who want to sell but “don’t do computers.” The possibilities are unlimited.

Selling products and services from a home-based business can be an exciting, and hopefully profitable, situation. Go into it with a solid plan based on accurate information and with the knowledge that it is going to be hard work, just like any other job.

For more on eBay selling and using online auctions visit the How To Sell On eBay Resource Page located at http://www.sbmag.org.

Copyright usage: No permission is needed to reproduce this story. The About the Author statement with hot links must remain in tact. Request for reciprocal links will be considered. mailto:barb@sbmag.org.

About the Author
Barbara Snyder is a retired California Distinguished School Principal and Coordinator For Human Resources. She has a master’s degree in Curriculum and Instruction. She holds elementary education, secondary, community college, and administrative credentials. She is currently the publisher of http://EducationResourcesNetwork.com, co-publisher of Strictly Business Magazine, http://www.sbmag.org.

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Write your eBook Fast–First Steps to Finishing Line
Judy Cullins © 2003 All Rights Reserved.

Why write an eBook?

You want ongoing, lifelong multiple streams of income. You
want to raise your credibility and trust ratings with clients or
customers. You want to get your message out so the world can
be a better place.

You want to spend only a little time on it. (Would you be willing
to spend 4 hours a week?) You want to get it out fast (Would
4-8 weeks be OK?) You want to market for a low-cost
investment. And, for some of you, you are ready to be innovative
and even take a small risk to get your eBook read by hundreds
of thousands, rather than hundreds!

Where are you now?

You have an idea for your eBook; you have a lot of ideas!
Take a moment and decide which one you are most passionate
about now and will be for the next year or two. Focus on one
great idea, where you know what the audience needs or wants–
your solutions to their problem.

Or, do you have your eBook well on its way, but aren’t finished.
You need advice on how to get it done, what’s needed to publish
(not much!), and how to distribute it to pull continuous monthly
sales that can be 1/3 to 1/2 your income?

Who Should Write an eBook?

-If you want to share your unique message world-wide to
help people create a better life.

- If you are ready to invest a little to reap a great deal.

- If you are a business person who want to expand your
business and be a leader in your field.

-If you are willing to move much faster than traditional
publishing to sell faster, more, and create more cash
flow for marketing.

What do I Need to Know Before I write this eBook?

1. To help make your eBook successful apply the
essential “Seven Hot-Selling Points.” These include
title, table of contents, thesis, “60 second tell and sell,”
one preferred audience, introduction and the back cover.

Why? Every part of your book can be a sales tool. When you
include the above “hot-selling points” you will have a roadmap
to guide you to writing a focused, organized, compelling book
that you will only have to edit a few times.

2. You also need to know how to write a focused, organized,
chapter each time. Think format. Each chapter should have
approximately the same number of pages if it is a self-help book.
Each book chapter may need an introduction, an opening few
questions or shocking facts to hook the reader to keep reading,
a few stories or analogies to illustrate your how-to’s, and an
ending that may be a summary, questions to ponder, or action
steps to take.

Designing every chapter and knowing your essential “hot-selling
points” are your eBook’s 24/7 sales team and a beacon that
brings out your best: writing a compelling, easy to read, inspiring
and informational eBook that hundreds of thousands of buyers
will want.

ABOUT THE AUTHOR

Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: “Ten Non-techie Ways to Market Online”
http://www.bookcoaching.com/teleclasses.shtml
To receive FREE “The Book Coach Says…”
go to http://www.bookcoaching.com/opt-in.shtml
Judy@bookcoaching.com
Ph:619/466/0622

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